MICE “Meeting Incentive Conference Event”

MICE (Meeting Incentive Conference Event) is a form combined of tourism conferences, seminars, exhibitions, events, reward travel. This is a new kind of tourism and potential of Quang Nam soil.
It is cloudy that morning, seem everything has prepared…101  Frennch guests from Palm Garden are get pedicabs of Hoi An Travel which ordered by Exotissimo in order toTra Que vegetable village (Hoi An). At vegetable village where the fog still covered, some people were watering. Perhaps due to the cooling water should touch leaves radiate fragrance. Hundreds of people eagerly replaced the brown shirt, carrying hoes and rakes to go out the field.
Many visitors whom hand hoe, mouth count each stab hoe into soil, everything look like as a festival day. That actually, the MICE team gathered in the reception area of Hoi An Travel to learn to do Huu Tam dish with which have a red shrimp, a piece of white meat, a few basil leaves, a few the red pape flowers tied along with the green bare onion stems. Ms Catherine Lara, a traveler in the group said: “too fun, I do not regret joining this group though the new program began. Along dig and eat vegetables that was enough for their hospitality “.
Farewell Tra Que, delegations to visit the old town. At night, Hoi An Travel has registered “night town” shrink around the Chua Bridge, along the road Nguyen Thi Minh Khai and display a buffet very unique with the word “rural market” to treat MICE Group on the street. Everybody is waitting for Banh beo cake burden and dozens of tea burden, Quang noodles, Cao Lau, hoanh Thanh … Mr Trong Tuan Nguyen – Vice President Hoi An Travel said: “Exploitation MICE market is not just limited to the renting rooms to organize conferences, but also to meet the demands, shopping, visiting tourist sites”. That is absolutely right for MICE, so it is considered a tourism product collected of the individual tourism products associated with the organization and infrastructure.
Many MICE delegations went to Hoi An by bicycle, motorbike, motorcycles, boats … walking around Hoi An, Cu Lao Cham, to My Son and Truong Son road. There are boats and motorcycles delegation to My Son, after visiting the ruins, they quickly set up tents under the trees, drinking cocktails and cold buffet. There are some team sailed Cu Lao Cham to climb the mountain, swim and fire on the Chong beache to joint the grilled buffet party.

Shaping new products
Mr. Dinh Hai – Director of Culture Sports and Tourism said: “We are preferenced about the natural landscape, tow the cultural heritages and one the biosphere world, hotel system and developing resort, nice beach … Over the years, in Hanoi and HCM City, up to 80% of the selected MICE tourism as major products. Because according to some research, a tourist spending 1Dong when they attend a certain event of MICE, the outside they have to spend up to 15Dong. MICE guests spending 6 times higher than normal customers and this is an important market segment, the potential of tourism in Vietnam”. In fact that MICE in Quang Nam that mainly started in Hoi An and is referred to as a potential after get the successful organization of the summit of APEC Tourism Ministers in October 2006. At that time, Hoi An Travel has been have a big conference center with 500 seats and is a member of the Vietnam MICE Club includes 20 leading hotels in the internal country and collaborate with Vietnam airlines involved to promote products MICE in international fairs. In 2006, Hoi An has organized about 203 conferences, workshops with over 15 thousand visitors and in the 2007 only 197 views but the visitors to participate on MICE is about  22,115 thousand people. However, in the judgment of the leading experts in the organization of MICE is only at the level of program satisfaction, no satisfaction of customer requirements. At that time, the businessmen only exploit what’s already there, tourist products not truly unique, engaging and creative.
In early 2010, Hoi An Travel has been carried out some official programs and plans to exploit this market. In addition to investment services to explore islands, space and water village ancient town of Hoi An, there are many programs have been developed into specific products such as visiting Cu Lao Cham or Thu Bon River, visiting My Son ancient city as a city is recreated into the miniature space and holding the theme party in the space of the ancient town, exhibiting the traditional handicraft products, introducing the cultural characteristics of the Hoi An ancient town, Quang Nam province…Mr. Nguyen Trong Tuan said that: “Actually, this types require extremely high experience and to do it you have to investigate and research on a larger scale, the depth of the market and the customer psychology. In addition to the hotel, the conference center, the workshop scale interact with the regional and the international, MICE service must also be retrained. It is important to strengthen the promotion and introduction to potential visitors and partners. The quality of program content, the ideas and the expressing ideas to satisfy the customer’s requirements are appropriate with the infrastructure condition and although that facilities are still limited. Moreover, MICE also link to more closely with dozens of new partners can be done ”